Most banking websites convert only a small portion of overall visitors. One of the reasons potential customers abandon digital channels is because they simply cannot find what they’re looking for or become overwhelmed by the decision of which product to buy.
If a customer was in a branch and asked ‘what are the fees for this product?’, a teller wouldn’t respond by sending them to a PDF link of a Product Disclosure Statement. Yet this is what many product pages do online.
One of the best types of web pages to help consumers find what they’re looking for and reduce abandonment rates is a comparison page. But rarely do companies invest in these pages even though they can make an enormous difference to online sales.
In this article we’ll look at proven techniques for how to create fantastic comparison pages and, in so doing, help consumers and increase online sales.