In recent years more and more organisations and colleagues have asked me whether they should build a mobile app for their business.
The answer I give is…’maybe’.
It’s certain that ‘mobile’ is one of the fundamental trends changing the internet. So ensuring a business can capture this opportunity is essential for any strategy.
Building an app is one of the options to do this. Another option is to create a ‘mobile responsive’ website. Sometimes, businesses can pursue both strategies with good results.
The presentation below extends the thinking of the blog post 5 Proven Formulas of The World’s Best Mobile Apps.
If you enjoyed this, you may also be interested to read How To Build Mobile App Features That Keep People Coming Back or Why Mobile Apps Win Our Hearts Every Time.