Rich Media Archives - Alessio Bresciani /tag/rich-media/ digital marketing blog Mon, 07 Mar 2022 10:55:39 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 /wp-content/uploads/2015/04/cropped-AlessioBresciani_Favicon-32x32.gif Rich Media Archives - Alessio Bresciani /tag/rich-media/ 32 32 3 Tools To Take Visual Thinking To The Next Level /presentations/3-tools-to-take-visual-thinking-to-the-next-level/ /presentations/3-tools-to-take-visual-thinking-to-the-next-level/#comments Sun, 20 Sep 2015 03:11:13 +0000 /?p=1736 As many of my peers will know, I’m a big advocate for Visual Thinking. Whether it’s the Bikablo system or mind maps, I genuinely believe Visual Thinking can accelerate the…

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As many of my peers will know, I’m a big advocate for Visual Thinking. Whether it’s the Bikablo system or mind maps, I genuinely believe Visual Thinking can accelerate the ways businesses identify and solve tricky problems. It is also a key skill in how to think like a strategist.

If you’re new to visual thinking, you might like to take a look at my post on Rich Pictures or even browse #sketchnotes on Twitter for some great examples.

In the last 10 years Visual Thinking has become an important management skill. This has been supported by the convergence of tablet devices and new forms of writing (just take a look at the Adonit Dash or Apple’s Pencil), as well as new spaces in workplaces dedicated to wall-drawing and collaboration. With all these developments the current and next generation of managers will take to drawing as a leadership skill.

In this post we look at three tools tools that enhance the visual thinking and creative process. These tools aren’t designed to replace drawing, but rather enhance at.

#1. Evernote Capture

I use Evernote’s capture facility to take quick photos of anything I sketch on paper. The tool will capture sketches at any angle. It also has the very handy facility of cleaning up the photo or converting it to a document (which basically colour-corrects and cleans up the image). You can even use the tool to add annotations to your picture.

Visual Thinking - Evernote Example Screenshot

#2. Tawe

Sometimes I’ll sketch at a conference or presentation. Then afterwards, when I wish to share the sketch with others, I open the page of my note book and talk through the sketch. The Tawe app allows you to do this for a single person or a large audience. If you have a photo of a sketch, just load it into Tawe, and then select the points you wish to animate. This lets you rapidly create a presentation from a simple sketch. It’s like Prezi meets your sketch pad. Congratulations to the folks at Tawe for creating something so unique and highly useful.

Visual Thinking - Tawe App Example Screenshot

#3. Vittle

If you like to sketch directly on your tablet, Vittle is worth a try. Vittle lets you capture and animate your sketch as you draw it. You can use the app’s zoom feature to focus on a specific item you’re drawing or zoom out for a view of your entire sketch. What’s more, you can add narration to your sketch by recording your voice as the sketch plays. This is a very useful teaching aid which allows us to use visual thinking to build out stories and learning materials.

I hope these tools will enhance your own visual thinking process. If you wish to share different tools you use with others you can leave a comment below.

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Film Like A Pro with iPhone 6 /digital-marketing/film-like-pro-iphone-6/ /digital-marketing/film-like-pro-iphone-6/#respond Sun, 01 Feb 2015 01:48:26 +0000 /?p=1250 15 years ago we foresaw the convergence of cameras, smartphones and mobility. Today smartphones offer an unprecedented level of photo and video possibilities, which rival many of the digital SLRs…

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15 years ago we foresaw the convergence of cameras, smartphones and mobility. Today smartphones offer an unprecedented level of photo and video possibilities, which rival many of the digital SLRs of just a few years ago.

The iPhone 6 brings some breakthrough technologies to photographers and filmmakers.  In this post we look at some of the recent tools to turn your phone into a pro tool.

Whether you’re an intrepid traveler, moonlight blogger or small business, you can use these tools to create visually inspiring stories.

Apps for Filmmaking on iPhone

1. Movie Pro
Movie Pro lets you define up to 5 preset modes for shooting video. This app extends the power of your iPhone camera, allowing you to take well-above 60 frame-per-second video, at high definition. The app even lets you control the zoom speed for slow transitions to super fast zoom. Visit the app.

Image of Movie Pro Interface
Example of the Movie Pro interface

2. iMovie
iMovie is remarkable. It’s simple enough to use on your iPhone, while being powerful enough to create some truly amazing videos. Add video filters, music and transitions to make your images pop. Free now with the latest iOS 8 version, or under $10 for iOS 7, it’s my go to app for quick video editing. Visit the app.

3. Video Grade
iMovie comes with some pre-loaded filters to sharpen the images in your videos. If you want some added flexibility to tune your movies though, Video Grade is a must have. The app allows you to adjust contrast, lift sharpness, change vibrance, add vignettes and a suite of other features. You can even see a preview of your changes against the original video, like in the image shown here. Visit the app.

Image of Video Grade Interface
Video Grade lets you see the before and after image

4. Hyperlapse
Realased recently by Instagram, Hyperlapse allows you to record sections of video and then speed this video up from 2 to 16 times. The result is to create dramatic time lapse videos. Because Hyperlapse includes some smart processing to ease wobbles and connect video frames, Hyperlapse produces very smooth video effects, even when handholding your iPhone. As this video from The Verge shows, you can even retain the current speed of footage, and take advantage of just the image stabilization features of Hyperlapse. Visit the app.

Accessories for Filmmaking on iPhone

5. Olloclip:
Olloclip adds new possibilities to iPhone’s inbuilt lens, giving you another four lens options, so you can shoot in any situation. Included with Olloclip is a wide angle, a fish eye, a 10x macro lens and a 15x macro lens. I used to travel with a DSLR with multiple lenses. While the DSLR produced stunning images, its bulk disrupted spontaneous shots and it was complicated to switch over lenses to get features like wide-angles. I’ve been impressed by the versatility the Olloclip and the speed of changing lenses (which is done by either flipping Olloclip or rotating off one of the two larger lenses, to reach the macro lens) is tough to beat. Visit Olloclip.

Image Macro Lense Olloclip
An example of using the Macro lens on Olloclip

 

6. Gorilla Grip
Sometimes when shooting on iPhone, you need to steady the camera. Whether it’s shooting a time-series video or taking a group selfie, for under $20 Gorilla Grip is a simple addition to your toolkit to keep your iPhone steady. What’s more it’s light and small which makes it ultra-portable for travel.

Gorilla Grip for Smartphone

7. iStablizer Dolly
A step up from a tripod, you can now add stability and movement to your videos with the iStablizer Dolly. Simply attach your smartphone to the dolly, and it’s four wheel system will give you forward or circular movement. With iStablizer Dolly, you can create cinematic videos and panning shots using your iPhone. Visit iStablizer.

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Image Source: Omar Jordan Fawahl, iPhone 6+ Camera Bump, flickr.com/photos/omarjordanf/15231892287/

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